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Atlanta Case Study

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Presentation

Atlanta SA with 34 brands (Kellogg's, Pringles, Henkell, Duracell, Twinings etc.), 23 distribution points and 120 employees has been active since 1965 representing and distributing fine products throughout the Greek market.

After 55 years of excellent business activity and seeing the rapid developments due to covid-19, it decided to act immediately on the challenge of finding a solution for universal training of its staff in: Sales, Negotiation, Sales Forecasting, use of new digital tools, communication and telecommuting management.

PROJECT DETAILS

CATEGORY: B2B

Platform: E-Learning VIP Room

PROJECT URL: https://atlanta.solutions2grow.gr

The challenges

Speed ​​in finding a solution is crucial as the company is in an industry with high demand (due to covid-19).

Sellers across the country are driving the cost of traditional education to prohibitive heights.

The large volume of knowledge inevitably leads to the search for easy-to-assimilate solutions.

A delay in the movement of information (due to covid-19) to and from the headquarters takes away from the effectiveness of any commercial activity.

Isolation of employees from the company (due to covid-19), but also from each other, creates insecurity and uncertainty for employees and leads to an inability to align with the company's goal.

The lack of an organized training department makes it impossible to develop courses internally.

Pringles

Kellogg's

Duracell

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